Bud Light teams up with NFL legends Peyton Manning and Emmitt Smith to boost sales after boycott | WBAP Dallas/Fort Worth | 12/4/23

Bud Light recently announced a team up with NFL legends Peyton Manning and Emmitt Smith to boost sales after a marketing mess up earlier this year caused a widespread boycott. WBAP News Radio Dallas/Fort Worth recently asked CEO Sheila Rondeau to come on for a live interview to give her thoughts on this.

Sheila is a marketing strategist and the CEO of MOGXP. She’s worked with countless Fortune 500 brands across multiple industries.

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