“We heard you, and we got it wrong” is becoming the boldest move in marketing. Burger King is publicly admitting it drifted away from the “hold the pickle, hold the lettuce — have it your way” promise that built the brand, joining a growing list of companies choosing to fall on the sword rather than quietly rebrand. Domino’s did it with self-deprecating ads about its own pizza. Cracker Barrel walked back its logo redesign after customer backlash. And Coca-Cola wrote the original playbook in 1985, when New Coke failed so badly the company brought back Coca-Cola Classic. The bet is that consumers will forgive a mistake faster than they’ll forgive a company pretending it never happened.
700WLW Cincinnati asked MOGXP CEO Sheila Rondeau to come on the air for a live interview on 7/14/26 to give her thoughts on this.