Taco Bell’s foot traffic didn’t just dip — it fell nearly 30% on its worst days after federal health officials linked a cyclospora outbreak to shredded lettuce served at its restaurants. The chain moved fast, pulling the lettuce from every location within a day of the CDC’s findings, but the damage to customer trust was already done.
WERC’s Alabama’s Morning News with JT asked MOGXP CEO Sheila Rondeau to come on the air for a live interview on 7/23/26 to break down why speed and accountability matter more than ever in a crisis — and why some brands’ instinct to double down only makes it worse.