Sheila Rondeau joined KPNW’s Wake Up Call in Eugene, Oregon on August 17, 2026 to explain why military recruiting rebounded after years of shortfalls. The MOGXP CEO, who served two decades in the U.S. Army and Army National Guard, credited three things: a recruiting message that got more concise and led with the mission, renewed value in a service-funded degree while loan forgiveness stayed unsettled, and AI absorbing entry-level jobs that once competed for the same candidates. She also pointed to the channel shift behind the numbers, with recruiters reaching young people on TikTok rather than print and television. The conversation closed on her own path from active duty to 11 years at Anheuser-Busch, where she ran a fleet of mobile marketing vehicles known as the mobile beer school.